A conversation with The Infuser

A conversation with

The infuser

Céline Ruffet and Diane Cuny are the two women behind L'infuseur, a wellness brand that's creating a new way of life based around infusions. Their encounter with By Charlot has given rise to an exclusive collaboration. A candle and infusion set that engages the senses for a comforting, pampering break. A meeting.


In a few words, what is The Infuser?

Céline : The infuser is based on a simple observation: in our hectic lives, taking a break to enjoy an infusion is a meaningful return to naturalness, a deliberate slowdown. The infuser therefore creates a new art of living around the infusion. Thanks to it, you can treat yourself to a moment of pleasure and well-being. A way to take care of yourself and see the bright side of life!

Diane: With L'infuseur, we want to refresh the delicatessen and break its very traditional codes. Far from Grandma's herbal teas and medicinal decoctions, our infusions are designed like true cooking recipes. Céline is a true enthusiast who selects the finest ingredients and blends their textures, colors, and aromas to achieve an extraordinary subtlety of flavor.


You have a low-impact approach, what does that mean in concrete terms?

Céline : L'infuseur's goal is to bring plants from seed to cup, to be as close to nature as possible every step of the way. Many of our ingredients come from France, such as nettle, fennel, thyme, blackcurrant, and chicory. We work with family businesses known for their expertise spanning generations. For premium quality, we source the finest parts of the plants, and we've chosen not to grind them into powder, as is often the case. This could alter their taste and benefits.

Diane: We also pay great attention to the packaging of our plants. Our bags are made of corn starch, a very good plant-based alternative to plastic. Thanks to a thermal process, we have managed to eliminate the use of glue to close these bags. In short, the quality of our products, respect for the plants, and human relationships with our partners are our main driving force on a daily basis.


What was your background before The Infuser?

Céline : I've experienced many cycles in my professional life, as my desires have evolved over time. I worked in music for years, going to concerts every night and having a blast. Then, I wanted to grow projects, so I took on management positions in startups. It was very stimulating but also exhausting. After a few years, I really needed to slow down. I felt more confident and capable of creating my own project. That's when I founded L'infuseur.

Diane : I have a slightly more traditional background. I worked for 15 years in international marketing at L'Oréal, in the luxury division. I had an unconditional love for designers, fashion, runway shows, materials... I worked for Shu Uemura, Agnès B, Cacharel, and Saint Laurent Beauté. Brands with incredible standards. And then, I reached the end of my experience, and I wanted something completely different. My goal was to work for a startup with strong values and products I was passionate about. A friend introduced me to Céline, and I immediately knew I had to work with her.

How was The Infuser born?

Céline: I've traveled a lot in California. I'm a real fan of American healthy culture. I can spend hours reading restaurant menus in Los Angeles. There's a real "in and out" culture there. What you eat reflects on the outside world. Food is the driving force of your life, your mood, your energy! Inspired by this principle, I started creating infusions at home, to treat myself and my loved ones. And then, around 2013, I started selling a few boxes at Colette, then at La Grande Epicerie. In fact, it took off right away because I was the first to bring this desirable, ultra-premium side to infusions. I wrote the book “Bring Infusions into Your Life” in 2019. And it was around the same time that I decided to give a new dimension to The Infuser, and to devote myself to it full time.


“In our hectic lives, taking a break to enjoy an infusion is a meaningful return to naturalness.”
|

Céline Ruffet – Founder of L'infuseur


Why is it so important to make room for infusion in our current lifestyles?

Céline : Making yourself an infusion means choosing to slow down, to treat yourself to a moment of gentleness, to take care of yourself. It's a choice that seems essential to me in the urban lifestyles of the 21st century. Slowing down in the face of frenzy, stress, and ambient hysteria. Reconnecting with yourself and with nature. Allowing time for the infusion to diffuse its benefits, feeling the warmth of the cup in your hands... There's something very comforting about this daily ritual. It's a true gift we give ourselves.

How did the collaboration with By Charlot come about?

Diane : L'infuseur and By Charlot have many things in common. First, the goal of bringing more plants into the lives of city dwellers, the strong connection our two brands share with nature. But also the importance of the art of giving, of giving pleasure, the emotional dimension of gifts... Our collaboration was therefore very natural, instinctive.


“The quality of our products, respect for plants and human relations are our main driving force on a daily basis.”
|

Diane Cuny – Marketing Director of L'infuseur


Can you describe the three infusions offered?

Céline: Le Splendide is a beneficial and invigorating infusion that combines citrus fruits with mint and spices. It's a very comforting blend, especially in winter. Le Voyageur is truly a call to escape. With this recipe, the idea was to revisit the iconic mint tea by giving it a touch of modernity and complexity thanks to notes of green anise, orange, and marigold. Finally, L'Elégante is a rooibos-based infusion, so it's theine-free. It can be drunk from morning to night. It's a blend of absolute refinement, both in terms of the choice of ingredients and their quality.


Combining a L'infuseur infusion with a By Charlot scented candle, the By Charlot x L'infuseur collaboration is the perfect way to treat yourself to a moment of sweetness. Within the same box, several options are possible. The first: harmonize flavors and scents by selecting the infusion and the candle of the same name. The second, the mismatched version: select an infusion from the three available, and pair it with one of the eight By Charlot fragrances according to your desires.


DISCOVER OUR GIFT BOXES

THE ELEGANT

€59

THE TRAVELER

€59

THE SPLENDID

€59